	Online Shopping

	Press Release

Embargo	12:00P.M., September 1, 2026	Release Date	8:30A.M., September 1, 2026

Online Shopping in July 2026

Contact	Deputy Director General for Short-Term Economic Statistics	Contact Person	Kwon Dong-hoon	(042-481-2585)
Division	Short-Term Service Statistics Division

Online Shopping in July 2026

1. Overview

□ The online shopping transaction value marked 25.0954 trillion won in July 2026, rising 7.3% from July 2025. The mobile shopping transaction value marked 19.5716 trillion won in July 2026, rising 6.4% from July 2025.

○ Compared to June 2026, the online and mobile shopping transaction value grew by 1.8% and 3.2%, respectively.

○ The mobile shopping transaction value accounted for 78.0% of the total online shopping transaction value, which declined by 0.6%p from 78.6% in July 2025.

< Online Shopping Transaction Value >

(100 million won, %, %p)

		2025		2026		Month-on-month		Year-on-year
		Annual	July	June.p	July.p	Change	(Percent) change	Change	(Percent) change
◦ Total online shopping transaction value (A)		2,749,442	233,926	246,406	250,954	4,549	1.8	17,029	7.3
	Mobile shopping transaction value (B)	2,130,247	183,959	189,610	195,716	6,106	3.2	11,756	6.4
	Share of mobile shopping transaction value (B/A)	77.5	78.6	77.0	78.0	-	1.0	-	-0.6

2. Transaction Value by Group of Commodities

□ Online Shopping Transaction Value by Group of Commodities

○ Compared to July 2025, the online shopping transaction value of 'Clothing' declined by 6.1%. Whereas, the online shopping transaction value of ‘Food services’, ‘Food & beverages’ and ‘Motor vehicles, motor vehicle parts & accessories’ grew by 8.9%, 8.1% and 31.1%, respectively.

- Compared to June 2026, the online shopping transaction value of 'Clothing' declined by 14.5%. Whereas, the online shopping transaction value of 'Travel arrangement and transportation services' and 'Food services’ grew by 14.5% and 7.9%, respectively.

< Online Shopping Transaction Value by Group of Commodities >

(100 million won, %)

		2025		2026		Month-on-month		Year-on-year
		Annual	July	June.p	July.p	Change	Percent change		Change	Percent change
◦ Total		2,749,442	233,926	246,406	250,954	4,549	1.8		17,029	7.3
- Home electric appliances		315,490	28,569	33,175	31,985	-1,191	-3.6		3,415	12.0
	ㆍComputers and computer-related appliances	85,267	6,481	7,483	7,319	-164	-2.2		838	12.9
	ㆍHome electric appliances and electronic equipment	163,420	16,695	16,768	17,252	484	2.9		557	3.3
	ㆍTelecommunication equipment	66,803	5,393	8,924	7,414	-1,510	-16.9		2,021	37.5
- Books		47,485	3,934	3,399	3,974	575	16.9		40	1.0
	ㆍBooks	25,949	2,302	1,765	2,321	556	31.5		19	0.8
	ㆍOffice appliances and stationery	21,536	1,631	1,634	1,652	19	1.1		21	1.3
- Fashion		583,060	46,867	50,792	47,705	-3,087	-6.1		839	1.8
	ㆍClothing	228,380	17,609	19,339	16,529	-2,810	-14.5		-1,080	-6.1
	ㆍFootwear	36,825	3,097	3,475	3,197	-278	-8.0		101	3.2
	ㆍLuggage	24,419	1,957	2,096	2,123	27	1.3		166	8.5
	ㆍFashion and accessories	43,999	3,768	3,730	3,840	109	2.9		72	1.9
	ㆍSports and leisure appliances	56,148	5,018	4,803	4,716	-87	-1.8		-302	-6.0
	ㆍCosmetics	138,484	10,945	12,654	12,480	-175	-1.4		1,534	14.0
	ㆍGoods for infants and children	54,805	4,473	4,694	4,821	127	2.7		348	7.8
- Food products		526,536	43,969	45,803	48,039	2,236	4.9		4,070	9.3
	ㆍFood & beverages	380,411	32,396	33,401	35,008	1,606	4.8		2,611	8.1
	ㆍAgriculture, livestock and fishery products	146,125	11,573	12,401	13,031	630	5.1		1,459	12.6
- Household goods		363,502	32,255	37,511	35,628	-1,883	-5.0		3,373	10.5
	ㆍHousehold goods	200,693	17,771	18,199	18,709	510	2.8		938	5.3
	ㆍMotor vehicles, motor vehicle parts & accessories	76,032	7,325	11,946	9,600	-2,346	-19.6		2,275	31.1
	ㆍFurniture	57,202	4,623	4,766	4,650	-116	-2.4		28	0.6
	ㆍPet products	29,574	2,537	2,600	2,669	69	2.6		132	5.2
- Services		884,231	75,997	73,220	80,963	7,744	10.6		4,967	6.5
	ㆍTravel arrangement and transportation services	346,908	30,483	27,689	31,695	4,006	14.5		1,211	4.0
	ㆍCulture and leisure services	33,662	3,300	2,834	3,425	590	20.8		125	3.8
	ㆍE-coupon services	62,815	5,133	5,138	5,408	270	5.3		275	5.4
	ㆍFood services	415,889	35,766	36,109	38,945	2,837	7.9		3,180	8.9
	ㆍMiscellaneous services	24,956	1,316	1,450	1,491	41	2.8		175	13.3
- Others		29,138	2,336	2,506	2,660	154	6.2		325	13.9