	Online Shopping

	Press Release

Embargo	12:00P.M., August 3, 2026	Release Date	8:30A.M., August 3, 2026

Online Shopping in June 2026

Contact	Deputy Director General for Short-Term Economic Statistics	Contact Person	Kwon Dong-hoon	(042-481-2585)
Division	Short-Term Service Statistics Division

Online Shopping in June 2026

1. Overview

□ The online shopping transaction value marked 24.6067 trillion won in June 2026, rising 10.7% from June 2025. The mobile shopping transaction value marked 18.9270 trillion won in June 2026, rising 9.8% from June 2025.

○ Compared to May 2026, the online and mobile shopping transaction value declined by 1.7% and 2.0%, respectively.

○ The mobile shopping transaction value accounted for 76.9% of the total online shopping transaction value, which declined by 0.7%p from 77.6% in June 2025.

< Online Shopping Transaction Value >

(100 million won, %, %p)

		2025		2026		Month-on-month		Year-on-year
		Annual	June	May.p	June.p	Change	(Percent) change	Change	(Percent) change
◦ Total online shopping transaction value (A)		2,749,442	222,221	250,332	246,067	-4,266	-1.7	23,846	10.7
	Mobile shopping transaction value (B)	2,130,247	172,392	193,147	189,270	-3,877	-2.0	16,878	9.8
	Share of mobile shopping transaction value (B/A)	77.5	77.6	77.2	76.9	-	-0.3	-	-0.7

2. Transaction Value by Group of Commodities

□ Online Shopping Transaction Value by Group of Commodities

○ Compared to June 2025, the online shopping transaction value of 'Clothing' declined by 1.5%. Whereas, the online shopping transaction value of 'Telecommunication equipment', ‘Motor vehicles, motor vehicle parts & accessories’ and ‘Food & beverages’ grew by 144.4%, 56.8% and 10.4%, respectively.

- Compared to May 2026, the online shopping transaction value of ‘Telecommunication equipment’ inclined by 38.5%. In the meantime, the online shopping transaction value of 'Cosmetics' and 'Food services’ declined by 19.1% and 5.8%, respectively.

< Online Shopping Transaction Value by Group of Commodities >

(100 million won, %)

		2025		2026		Month-on-month		Year-on-year
		Annual	June	May.p	June.p	Change	Percent change		Change	Percent change
◦ Total		2,749,442	222,221	250,332	246,067	-4,266	-1.7		23,846	10.7
- Home electric appliances		315,490	24,542	28,900	33,182	4,282	14.8		8,640	35.2
	ㆍComputers and computer-related appliances	85,267	5,896	6,814	7,482	668	9.8		1,586	26.9
	ㆍHome electric appliances and electronic equipment	163,420	14,995	15,641	16,776	1,135	7.3		1,781	11.9
	ㆍTelecommunication equipment	66,803	3,651	6,445	8,924	2,480	38.5		5,274	144.4
- Books		47,485	3,195	3,420	3,396	-24	-0.7		201	6.3
	ㆍBooks	25,949	1,691	1,847	1,766	-81	-4.4		75	4.5
	ㆍOffice appliances and stationery	21,536	1,504	1,573	1,630	57	3.6		126	8.3
- Fashion		583,060	48,739	55,315	50,139	-5,176	-9.4		1,401	2.9
	ㆍClothing	228,380	19,418	19,841	19,118	-723	-3.6		-300	-1.5
	ㆍFootwear	36,825	3,444	3,493	3,183	-310	-8.9		-260	-7.6
	ㆍLuggage	24,419	1,914	2,061	2,011	-50	-2.4		97	5.1
	ㆍFashion and accessories	43,999	3,512	3,977	3,684	-293	-7.4		171	4.9
	ㆍSports and leisure appliances	56,148	4,731	5,249	4,817	-432	-8.2		86	1.8
	ㆍCosmetics	138,484	11,500	15,630	12,642	-2,988	-19.1		1,142	9.9
	ㆍGoods for infants and children	54,805	4,220	5,064	4,685	-379	-7.5		465	11.0
- Food products		526,536	41,531	48,093	46,103	-1,990	-4.1		4,572	11.0
	ㆍFood & beverages	380,411	30,381	35,521	33,539	-1,982	-5.6		3,158	10.4
	ㆍAgriculture, livestock and fishery products	146,125	11,150	12,572	12,564	-8	-0.1		1,413	12.7
- Household goods		363,502	31,815	35,430	37,506	2,076	5.9		5,690	17.9
	ㆍHousehold goods	200,693	17,061	18,270	18,194	-75	-0.4		1,133	6.6
	ㆍMotor vehicles, motor vehicle parts & accessories	76,032	7,620	9,756	11,946	2,189	22.4		4,326	56.8
	ㆍFurniture	57,202	4,669	4,817	4,766	-51	-1.1		97	2.1
	ㆍPet products	29,574	2,465	2,587	2,600	13	0.5		134	5.5
- Services		884,231	69,958	76,580	73,249	-3,331	-4.3		3,290	4.7
	ㆍTravel arrangement and transportation services	346,908	26,980	27,687	27,710	23	0.1		730	2.7
	ㆍCulture and leisure services	33,662	2,579	3,017	2,840	-177	-5.9		260	10.1
	ㆍE-coupon services	62,815	4,589	5,948	5,139	-808	-13.6		550	12.0
	ㆍFood services	415,889	34,503	38,342	36,109	-2,233	-5.8		1,606	4.7
	ㆍMiscellaneous services	24,956	1,306	1,586	1,450	-136	-8.6		144	11.0
- Others		29,138	2,440	2,595	2,492	-103	-4.0		52	2.1