	Online Shopping

	Press Release

Embargo	12:00P.M., July 1, 2026	Release Date	8:30A.M., July 1, 2026

Online Shopping in May 2026

Contact	Deputy Director General for Short-Term Economic Statistics	Contact Person	Kwon Dong-hoon	(042-481-2585)
Division	Short-Term Service Statistics Division

Online Shopping in May 2026

1. Overview

□ The online shopping transaction value marked 25.0130 trillion won in May 2026, rising 10.3% from May 2025. The mobile shopping transaction value marked 19.2890 trillion won in May 2026, rising 9.7% from May 2025.

○ Compared to April 2026, the online and mobile shopping transaction value rose by 4.4% and 5.0%, respectively.

○ The mobile shopping transaction value accounted for 77.1% of the total online shopping transaction value, which declined by 0.5%p from 77.6% in May 2025.

< Online Shopping Transaction Value >

(100 million won, %, %p)

		2025		2026		Month-on-month		Year-on-year
		Annual	May	Apr.p	May.p	Change	(Percent) change	Change	(Percent) change
◦ Total online shopping transaction value (A)		2,749,442	226,799	239,644	250,130	10,486	4.4	23,331	10.3
	Mobile shopping transaction value (B)	2,130,247	175,883	183,766	192,890	9,124	5.0	17,007	9.7
	Share of mobile shopping transaction value (B/A)	77.5	77.6	76.7	77.1	-	0.4	-	-0.5

2. Transaction Value by Group of Commodities

□ Online Shopping Transaction Value by Group of Commodities

○ Compared to May 2025, the online shopping transaction value of 'Travel arrangement and transportation services' declined by 3.4%. Whereas, the online shopping transaction value of 'Food & beverages', ‘Cosmetics’ and ‘Food services’ grew by 14.0%, 36.6% and 10.2%, respectively.

- Compared to April 2026, the online shopping transaction value of ‘Motor vehicles, motor vehicle parts & accessories’ declined by 6.9%. In the meantime, the online shopping transaction value of 'Food services' and 'Home electric appliances and electronic equipment’ inclined by 10.8% and 17.7%, respectively.

< Online Shopping Transaction Value by Group of Commodities >

(100 million won, %)

		2025		2026		Month-on-month		Year-on-year
		Annual	May	Apr.p	May.p	Change	Percent change		Change	Percent change
◦ Total		2,749,442	226,799	239,644	250,130	10,486	4.4		23,331	10.3
- Home electric appliances		315,490	25,305	26,126	28,894	2,767	10.6		3,588	14.2
	ㆍComputers and computer-related appliances	85,267	6,247	7,133	6,808	-325	-4.6		561	9.0
	ㆍHome electric appliances and electronic equipment	163,420	14,535	13,288	15,640	2,352	17.7		1,105	7.6
	ㆍTelecommunication equipment	66,803	4,523	5,706	6,446	740	13.0		1,923	42.5
- Books		47,485	3,520	3,840	3,426	-414	-10.8		-94	-2.7
	ㆍBooks	25,949	1,947	1,958	1,847	-111	-5.7		-100	-5.1
	ㆍOffice appliances and stationery	21,536	1,573	1,881	1,579	-303	-16.1		6	0.4
- Fashion		583,060	49,392	53,413	55,169	1,756	3.3		5,777	11.7
	ㆍClothing	228,380	19,095	20,294	19,615	-679	-3.3		520	2.7
	ㆍFootwear	36,825	3,460	3,530	3,494	-36	-1.0		35	1.0
	ㆍLuggage	24,419	1,986	2,111	2,068	-44	-2.1		82	4.1
	ㆍFashion and accessories	43,999	3,574	3,773	4,004	231	6.1		430	12.0
	ㆍSports and leisure appliances	56,148	5,099	5,094	5,247	153	3.0		148	2.9
	ㆍCosmetics	138,484	11,463	13,367	15,661	2,294	17.2		4,197	36.6
	ㆍGoods for infants and children	54,805	4,716	5,244	5,081	-163	-3.1		365	7.7
- Food products		526,536	42,745	45,799	48,104	2,305	5.0		5,359	12.5
	ㆍFood & beverages	380,411	31,157	33,596	35,532	1,936	5.8		4,375	14.0
	ㆍAgriculture, livestock and fishery products	146,125	11,588	12,203	12,572	369	3.0		984	8.5
- Household goods		363,502	30,704	35,732	35,426	-306	-0.9		4,723	15.4
	ㆍHousehold goods	200,693	16,811	17,885	18,265	381	2.1		1,454	8.6
	ㆍMotor vehicles, motor vehicle parts & accessories	76,032	6,930	10,483	9,756	-728	-6.9		2,825	40.8
	ㆍFurniture	57,202	4,539	4,844	4,820	-24	-0.5		280	6.2
	ㆍPet products	29,574	2,422	2,521	2,586	65	2.6		163	6.7
- Services		884,231	72,570	71,831	76,508	4,677	6.5		3,938	5.4
	ㆍTravel arrangement and transportation services	346,908	28,578	27,490	27,593	103	0.4		-985	-3.4
	ㆍCulture and leisure services	33,662	2,725	2,775	2,977	203	7.3		252	9.3
	ㆍE-coupon services	62,815	5,139	5,339	5,950	611	11.4		811	15.8
	ㆍFood services	415,889	34,833	34,664	38,396	3,731	10.8		3,562	10.2
	ㆍMiscellaneous services	24,956	1,295	1,564	1,592	29	1.8		297	22.9
- Others		29,138	2,564	2,902	2,603	-299	-10.3		40	1.5