	Online Shopping

	Press Release

Embargo	12:00P.M., June 1, 2026	Release Date	8:30A.M., June 1, 2026

Online Shopping in April 2026

Contact	Deputy Director General for Short-Term Economic Statistics	Contact Person	Kwon Dong-hoon	(042-481-2585)
Division	Short-Term Service Statistics Division

Online Shopping in April 2026

1. Overview

□ The online shopping transaction value marked 24.1280 trillion won in April 2026, rising 10.0% from April 2025. The mobile shopping transaction value marked 18.4382 trillion won in April 2026, rising 8.6% from April 2025.

○ Compared to March 2026, the online and mobile shopping transaction value rose by 5.7% and 5.0%, respectively.

○ The mobile shopping transaction value accounted for 76.4% of the total online shopping transaction value, which declined by 1.0%p from 77.4% in April 2025.

< Online Shopping Transaction Value >

(100 million won, %, %p)

		2025		2026		Month-on-month		Year-on-year
		Annual	Apr	Mar.p	Apr.p	Change	(Percent) change	Change	(Percent) change
◦ Total online shopping transaction value (A)		2,749,442	219,424	255,903	241,280	-14,623	-5.7	21,856	10.0
	Mobile shopping transaction value (B)	2,130,247	169,786	194,093	184,382	-9,711	-5.0	14,596	8.6
	Share of mobile shopping transaction value (B/A)	77.5	77.4	75.8	76.4	-	0.6	-	-1.0

2. Transaction Value by Group of Commodities

□ Online Shopping Transaction Value by Group of Commodities

○ Compared to April 2025, the online shopping transaction value of 'Culture and leisure services' declined by 6.3%. Whereas, the online shopping transaction value of 'Motor vehicles, motor vehicle parts & accessories', ‘Food & beverages’ and ‘Food services’ grew by 154.8%, 9.6% and 7.8%, respectively.

- Compared to March 2026, the online shopping transaction value of ‘Sports and leisure appliances’ inclined by 12.3%. In the meantime, the online shopping transaction value of 'Travel arrangement and transportation services' and 'Telecommunication equipment’ declined by 13.0% and 39.6%, respectively.

< Online Shopping Transaction Value by Group of Commodities >

(100 million won, %)

		2025		2026		Month-on-month		Year-on-year
		Annual	Apr	Mar.p	Aprp	Change	Percent change		Change	Percent change
◦ Total		2,749,442	219,424	255,903	241,280	-14,623	-5.7		21,856	10.0
- Home electric appliances		315,490	23,786	32,135	26,112	-6,023	-18.7		2,326	9.8
	ㆍComputers and computer-related appliances	85,267	6,610	9,692	7,126	-2,566	-26.5		516	7.8
	ㆍHome electric appliances and electronic equipment	163,420	12,664	12,988	13,276	289	2.2		612	4.8
	ㆍTelecommunication equipment	66,803	4,512	9,455	5,710	-3,745	-39.6		1,198	26.6
- Books		47,485	3,851	4,996	3,837	-1,159	-23.2		-14	-0.4
	ㆍBooks	25,949	2,017	2,882	1,959	-924	-32.0		-59	-2.9
	ㆍOffice appliances and stationery	21,536	1,834	2,113	1,878	-235	-11.1		45	2.4
- Fashion		583,060	49,981	53,210	54,116	906	1.7		4,135	8.3
	ㆍClothing	228,380	19,414	20,440	20,595	155	0.8		1,182	6.1
	ㆍFootwear	36,825	3,404	3,343	3,672	329	9.9		269	7.9
	ㆍLuggage	24,419	2,087	2,302	2,159	-144	-6.2		71	3.4
	ㆍFashion and accessories	43,999	3,439	4,043	4,001	-42	-1.0		562	16.4
	ㆍSports and leisure appliances	56,148	5,149	4,571	5,134	563	12.3		-15	-0.3
	ㆍCosmetics	138,484	11,581	13,228	13,322	94	0.7		1,741	15.0
	ㆍGoods for infants and children	54,805	4,908	5,282	5,233	-49	-0.9		325	6.6
- Food products		526,536	42,072	46,391	45,837	-554	-1.2		3,765	8.9
	ㆍFood & beverages	380,411	30,676	34,034	33,622	-412	-1.2		2,946	9.6
	ㆍAgriculture, livestock and fishery products	146,125	11,396	12,358	12,215	-143	-1.2		819	7.2
- Household goods		363,502	27,620	37,847	35,700	-2,147	-5.7		8,080	29.3
	ㆍHousehold goods	200,693	16,432	18,806	17,875	-931	-5.0		1,443	8.8
	ㆍMotor vehicles, motor vehicle parts & accessories	76,032	4,112	11,023	10,478	-545	-4.9		6,366	154.8
	ㆍFurniture	57,202	4,707	5,341	4,827	-514	-9.6		121	2.6
	ㆍPet products	29,574	2,369	2,678	2,520	-157	-5.9		151	6.4
- Services		884,231	69,648	78,447	72,745	-5,702	-7.3		3,097	4.4
	ㆍTravel arrangement and transportation services	346,908	27,480	32,758	28,504	-4,254	-13.0		1,023	3.7
	ㆍCulture and leisure services	33,662	2,875	2,588	2,695	107	4.1		-180	-6.3
	ㆍE-coupon services	62,815	4,466	5,390	5,342	-48	-0.9		877	19.6
	ㆍFood services	415,889	32,144	36,307	34,664	-1,642	-4.5		2,521	7.8
	ㆍMiscellaneous services	24,956	2,683	1,404	1,540	136	9.7		-1,143	-42.6
- Others		29,138	2,466	2,877	2,932	56	1.9		466	18.9