	Online Shopping

	Press Release

Embargo	12:00P.M., May 4, 2026	Release Date	8:30A.M., May 4, 2026

Online Shopping in March 2026

Contact	Deputy Director General for Short-Term Economic Statistics	Contact Person	Kwon Dong-hoon	(042-481-2585)
Division	Short-Term Service Statistics Division

Online Shopping in March 2026

1. Overview

□ The online shopping transaction value marked 25.5770 trillion won in March 2026, rising 13.3% from March 2025. The mobile shopping transaction value marked 19.4088 trillion won in March 2026, rising 11.6% from March 2025.

○ Compared to February 2026, the online and mobile shopping transaction value rose by 13.7% and 11.8%, respectively.

○ The mobile shopping transaction value accounted for 75.9% of the total online shopping transaction value, which declined by 1.1%p from 77.0% in March 2025.

< Online Shopping Transaction Value >

(100 million won, %, %p)

		2025		2026		Month-on-month		Year-on-year
		Annual	Mar	Feb.p	Mar.p	Change	(Percent) change	Change	(Percent) change
◦ Total online shopping transaction value (A)		2,749,442	225,738	224,879	255,770	30,891	13.7	30,032	13.3
	Mobile shopping transaction value (B)	2,130,247	173,842	173,643	194,088	20,445	11.8	20,246	11.6
	Share of mobile shopping transaction value (B/A)	77.5	77.0	77.2	75.9	-	-1.3	-	-1.1

2. Transaction Value by Group of Commodities

□ Online Shopping Transaction Value by Group of Commodities

○ Compared to March 2025, the online shopping transaction value of 'Books' declined by 1.0%. Whereas, the online shopping transaction value of 'Travel arrangement and transportation services', ‘Motor vehicles, motor vehicle parts & accessories’ and ‘Telecommunication equipment’ grew by 21.7%, 109.9% and 107.5%, respectively.

- Compared to February 2026, the online shopping transaction value of ‘Agriculture, livestock and fishery products’ declined by 13.6%. In the meantime, the online shopping transaction value of 'Clothing' and 'Motor vehicles, motor vehicle parts & accessories’ grew by 29.3% and 64.2%, respectively.

< Online Shopping Transaction Value by Group of Commodities >

(100 million won, %)

		2025		2026		Month-on-month		Year-on-year
		Annual	Mar	Feb.p	Mar.p	Change	Percent change		Change	Percent change
◦ Total		2,749,442	225,738	224,879	255,770	30,891	13.7		30,032	13.3
- Home electric appliances		315,490	25,287	25,608	32,144	6,536	25.5		6,857	27.1
	ㆍComputers and computer-related appliances	85,267	8,057	8,411	9,699	1,288	15.3		1,643	20.4
	ㆍHome electric appliances and electronic equipment	163,420	12,673	11,580	12,989	1,410	12.2		316	2.5
	ㆍTelecommunication equipment	66,803	4,557	5,617	9,455	3,838	68.3		4,898	107.5
- Books		47,485	4,850	3,832	4,942	1,110	29.0		92	1.9
	ㆍBooks	25,949	2,859	2,135	2,829	694	32.5		-30	-1.0
	ㆍOffice appliances and stationery	21,536	1,992	1,698	2,113	416	24.5		122	6.1
- Fashion		583,060	49,114	43,478	52,893	9,415	21.7		3,779	7.7
	ㆍClothing	228,380	19,082	15,662	20,257	4,595	29.3		1,175	6.2
	ㆍFootwear	36,825	3,171	2,451	3,340	889	36.3		168	5.3
	ㆍLuggage	24,419	2,248	2,140	2,290	151	7.0		43	1.9
	ㆍFashion and accessories	43,999	3,539	3,801	4,043	242	6.4		504	14.2
	ㆍSports and leisure appliances	56,148	4,542	3,429	4,556	1,127	32.9		15	0.3
	ㆍCosmetics	138,484	11,839	11,684	13,121	1,437	12.3		1,282	10.8
	ㆍGoods for infants and children	54,805	4,694	4,311	5,286	975	22.6		592	12.6
- Food products		526,536	42,682	46,277	46,341	64	0.1		3,659	8.6
	ㆍFood & beverages	380,411	31,002	31,964	33,981	2,016	6.3		2,979	9.6
	ㆍAgriculture, livestock and fishery products	146,125	11,680	14,313	12,361	-1,952	-13.6		680	5.8
- Household goods		363,502	29,774	29,201	37,851	8,650	29.6		8,077	27.1
	ㆍHousehold goods	200,693	16,839	15,341	18,818	3,478	22.7		1,979	11.8
	ㆍMotor vehicles, motor vehicle parts & accessories	76,032	5,251	6,711	11,020	4,310	64.2		5,769	109.9
	ㆍFurniture	57,202	5,240	4,864	5,344	481	9.9		105	2.0
	ㆍPet products	29,574	2,444	2,286	2,668	383	16.7		225	9.2
- Services		884,231	71,504	74,100	78,740	4,640	6.3		7,235	10.1
	ㆍTravel arrangement and transportation services	346,908	27,222	29,646	33,127	3,481	11.7		5,906	21.7
	ㆍCulture and leisure services	33,662	2,321	2,854	2,504	-350	-12.3		183	7.9
	ㆍE-coupon services	62,815	4,874	6,234	5,393	-841	-13.5		519	10.7
	ㆍFood services	415,889	33,834	34,067	36,307	2,240	6.6		2,473	7.3
	ㆍMiscellaneous services	24,956	3,254	1,299	1,409	109	8.4		-1,845	-56.7
- Others		29,138	2,526	2,383	2,859	475	19.9		333	13.2